Miltons Use of the Homeric Tradition of Epic Simile in...

Throughout the epic Paradise Lost by John Milton, we see Milton continue the Homeric tradition of epic simile for a number of reasons. Initially Milton may just be using these simile’s to stay true to the decorum of the epic at the time, but the simile’s also do something more for the reader. They show us Milton’s attitude toward Satan, the relationship of heroic to Christian values and more. It is quite interesting that thus far in the epic Milton does not use an epic simile to describe God, which may set the heavens and it’s All powerful king in it’s own terms. It is something absolute not to be described or tampered with. The majority of almost all the simile’s appearing thus far describes Satan, his fellow fallen ones, and Hell. Milton†¦show more content†¦It is as if Satan is being held in check by a force greater then himself, that force is God. The first simile we will look at occurs in the latter half of Book I, after already receiving the description of Satan, his weaponry, and his size. Milton describes Satan as a glorified War General, despite the fact he just got decimated by Michael and the angels, and show’s this through an epic simile. Milton describes the innumerable legions obeying Satan saying, As when the potent rod Of Amram’s son in Egypt’s evil day Waved round up the coast called a pitchy cloud Of locusts, warping on the eastern wind, That o’er the realm of Pharaoh hung Like night and darkened all the land of Nile, So numberless were those bad angels seen Hovering on wing under the cope of hell ‘Twist upper, nether, and surrounding fires, Till, as signal is given, the uplifted spear Of their great Sultan waving to direct (I, 337-348) Milton makes an allusion to Exodus 10: 12-15 by referencing Amram’s son, more commonly known as Moses. At first it seems that Milton is praising Satan and his legions for their military prowess, in being able to gather like locusts and move in unison when in fact Milton is somewhat demeaning and undermining the fallen angels and their supposedShow MoreRelatedExcellence and the Fulfillment of Ones Purpose is the Philosophy of Classical Greece1158 Words   |  5 Pagesconjunction with a single-minded devotion to his duty, is another aspect of his heroism. Sympathetic to the weariness of others on the journey, he delivers speeches to his fleet to keep the men’s spirits high. Aristeia* A scene in the rhetorical devices of epic poetry where a hero in battle has his most excellent and glorified points. Aristeia can be the effect of the loss of life for the protagonist. Example 1: Book 5 of the Iliad is an example of aristeia, in which Diomedes prays to Athena for revenge,

Neonatal Nurse Free Essays

Job Outlook of a Neonatal Nurse Modern-day fertility treatments have made the dream of parenthood come true for thousands of people. Each year, more advancements are made in this field, and as fertility treatments become safer and more available they are also becoming more common. However, with the advent of fertility medicine has come a sharp rise in multiple and premature births, sending more newborns to the NICU. We will write a custom essay sample on Neonatal Nurse or any similar topic only for you Order Now All nurses count patient care among their most important responsibilities, but an ill or premature newborn needs round-the-clock monitoring and care. In addition to the high-pressure environment of the NICU, neonatal nurses also are tasked with helping the families of the babies in their care understand what is happening. Taking responsibility for these tiniest of lives requires an immense amount of diligence and strength. Before setting out on such a daunting career path, many potential neonatal nurses want to know: What is the job outlook of a neonatal nurse? And what is a typical neonatal nurse salary like? The rise in newborns needing extra neonatal care has resulted in a corresponding upswing in the job outlook of a neonatal nurse. In the last 20 years the number of hospitals with NICUs has grown along with the demand for their services. As with most nursing positions, demand is expected to continue to increase in the years to come. The job outlook for a neonatal nurse is bright – there is a very good chance that neonatal nurses will continue to be in demand. Neonatal Nurse Salary A neonatal nurse salary is affected first and foremost by the kind of nurse involved. The median Neonatal Nurse Salary by Job Title chart shows that nurse managers and nurse practitioners earn a much higher neonatal nurse salary than many other positions. Indeed, a large percentage of a NICU’s staff will be neonatal nurse practitioners. For a neonatal nurse, yearly salary is also tied to years of experience. Researching a Neonatal Nurse Salary by Years of Experience, we can see that for a neonatal nurse, salary increases by over $20,000 over 20 years of experience. Many smaller or more rural hospitals may not have a NICU, which may be why comparing Neonatal Related essay: â€Å"Ati RN Community Health Online Practice 2016 B† Nurse Salary by Number of Hospital Beds tends to show higher salaries for larger hospitals. Looking for a city with high neonatal nurse salaries? Check the median Neonatal Nurse Salary by City report to see which cities offer the highest salaries. Average Neonatal Nurse Yearly Salary Dr. Salary doesn’t make house calls, but he can give your salary some intensive care! Learn the difference between asking, â€Å"what is the median neonatal nurse salary† and, â€Å"what is the average neonatal nurse yearly salary† in the Ask Dr. Salary article, â€Å"Why is Median Better than Mean for a Typical Salary? â€Å" How to cite Neonatal Nurse, Essay examples

Strategies Marketing Intelligence and Planning

Question: Discuss about the Strategies Marketing Intelligence and Planning. Answer: Introduction: The paper represents a major effort to see that social media is a low cost marketing strategy to enter the Chinese market. In order to defend accessible investment into the brand image, it is needed to connect with the audience. When the foreign brands are engaging the consumers in the social media, there is a chance for conversation. It builds faith between the brand as well as customer (Tate et al. 2016). The other benefit of engagement of dialogue with the customers are that the company gains some opportunity to gain feedback on the products, gets knowledge and consumer groups are attracted to both brand as well as products. Customers have ability to create content by blogs, Facebook, YouTube and Twitter (Ashley Tuten 2015). The findings of this study indicate that it is probable to brand in order to assert a degree of control over the brand image. In this paper, the area of learning is franding studies the trends connected with friending brands on the social media. In these less ons, online friendship is used as a metaphor. Wang, Meng and Dong (2012) reviewed on effective online friendship as well as how it is applied to the brands. Social Network System (SNS) is a special case for the digital resources, and it has the characteristics of visibility of the social network users. Zhan and He (2012) opined that an effective social media branding strategy and its implementation in the Chinese market is a challenging task. As new space between theories as well as reality is changing, therefore the brands respect simple principles such as the building of trust, open communication, learn from the experiences what approaches are successful with a particular audience in exacting media (Vernuccio 2014). Kietzmann et al. (2012) stated that they face challenges while conducting the investigate on utilize of social media by the brands transversely the culture. The literature review touches upon the gaps, which exist in the social media marketing research, as well as points out the requirement of the research study in order to discover the benefits expanded by the marketing on the social media sites (Wallace, Buil De Chernatony 2012). In the context of China, the natures of the digital resources are arguable. The SNS of China is parallel creation with foremost Western social media sites like Facebook, which is banned in China. The friending behaviour is found on the social networks within China. The foreign brands are facing challenges to understanding the local context. For conducting this study, the author conducted an initial exploratory study by interviewing young consumers of Beijing. Snowball sampling is used to do the study. The interviews are open as well as exploratory; the interviewees are invited to distribute their brand experiences so that they are conscious of using the social media (Tate et al. 2016). Even semi-structured interview and code is generated from the dataset. Direct observation is done to discuss with the brand communities to gather data, authenticate accounts and understanding the experiences of the interviewees. Explanation on the Tangential of Research Interest Brodie et al. (2013) stated that integrative approach is better to conduct the study. The research is based on conceptual, substantive as well as methodological domains. The conceptual domain is seen as concepts as well as ideas of the authors in the form of abstract. The methodological domain is seen as the design, analytic techniques and strategies. The substantive domain is seen as the processes studied. Social media marketing is a well- known researched topic and it is done through the theoretical research (Tsimonis Dimitriadis 2014). This research study requires expanding by providing an in- depth understanding of long-term promotional achieves vendors obtain from the social media marketing. Bennett (2012) recommended some changes in the social media networks. Facebook is one of the accepted social media site to promote brands of an organization, but as it is banned in China, therefore the author recommends using hashtag to relate the brands as well as products. Even branded co mmunities should be building, so that the users would see promotional posts in the news feed. Actionable Advice to Research Approach The applicability of the integrative approach has allowed the analyst to refer to the behavior, personality and physiological perspective of customers. Through the integrative approach, the analyst was able to tailor the need and requirement of individual client with the utilization of different theoretical models and techniques. Critical Review of the Article from the Authors Perspective The article reviews on varieties of social media channels and using those channels the author demonstrates on number of interesting findings. Lay (2015) stated in this article that China is one of the biggest social network market. In the page 3 of the literature review section, the paper says that bonding social capital is a powerful social relationship, which involves with familiarity among the persons that offers with the social sustain, which promotes persons (Guan Tate 2013). Therefore, the users of China are likely to purchase the products that are recommended by other social networks users. In order to enhance the presence of brand, it is necessary to have an active presence on the platforms of social media (Gillespie 2014). The article clearly ensures that the Chinese users are spending more time online; therefore, the companies are having in-depth knowledge about the social media networks. Men and Tsai (2012) argued that through the social media platforms, the brands get ch ance in order to create original experiences for the customers. Description of General and Specific Comments This prior research clearly suggested that this network has become an essential platform in the Chinese lifestyle. The customers use this platform for finding as well as sharing of information about both products as well as services. Gensler et al. (2013) stated that it is useful for developing consumer research, launch of products as well as manage crisis. Explain of the Articles Strengths The key strength of this article is that the objective of this paper is clear so that the audience can get knowledge about the content of the article. Even from the abstract, the audience can get the idea of what the article title wants to focus (Dinnie 2015). The authors are clear in their language and this study is basically based on the use of social media for foreign brands in China. Guan and Tate (2013) opined that rather than eliminating the social media, limitations on the foreign websites as well as social media result into flourishing the domestic and state standard system in the Chinese possess properties succeed. YouTube, Facebook as well as Twitter are banned in China, but the Chinese equivalents are growing (Wallace, Buil De Chernatony 2012). It is also seen that Chinese internet users are online with average of 2.7 hours per day as compared to other developing countries. Men and Tsai (2012) reviewed this paper study and stated that only in China, the young people have more friends online as compared to offline. This social media has happen to a deeply incorporated into peoples lives. China requires a 360-degree social media approach for planning their social media activities for the brands as well as products to leverage social media across the business (Nebenzahl Jaffe 2013). In the first paragraph of page 3, the authors claimed that for the companies those are operating in China, the rise of the social media platforms open a better opportunity for them to engage with the customers. By ignoring the social media, the business is not seeing a consumer-led crisis coming (Gillespie 2014). The business is using the social media in China in order to carry out consumer research, shift of brand preference, launching of products as well as managing crisis. Zhan and He (2012) stated some alternative approaches to promote the brand to the foreign markets. In page 4 of the literature review section, it defines the brands and personality expression within the social media. Beyond Facebook, YouTube and other social media sites have modern functionality of internet; other social media that grow in China is Bulletin board systems, which allow people to post messages online (Wang, Meng Dong 2012). In contrast to other developing countries, this system still flourish in China, with users are relying on this system for serious customer comments on products as well as services. In page number 4 and in section 2.6 of the literature review section, it reflects on use of social media for Chinese context (Dinnie 2015). There are three of the primary aspects of the social media in China, which makes them an essential part of the marketing plan. Firstly, the decision of purchasing becomes more socially. Personal review, as well as recommendations, is highly influencing the purchasing decision. Recommendations are found on the social media, which is a more trusted source. Secondly, the brands are welcomed (Tsimonis Dimitriadis 2014). Chinese users are receptive to offers as well as interaction with the brands. With the digital use, the brands are seen as welcome points of contact. Thirdly, the Chinese are users engagement. They are highly active to the internet users, create and share more content than Western peers. These three aspects are a most important strength of this article. Quotation on the Parts of Article Overall, the author does a good job highlighting the positive as well as negative aspects of the use of social media for brand promotion in China (Costanza et al. 2014). It also reveals some good information that the customers should be aware of. The research is valid and by reading the article; it inspires to further research as well as investigate the use of social media marketing tools for brand promotion (Nebenzahl Jaffe 2013). In the page 8 of the result section, the authors reflect an interesting approaching from this research study is that it is not required to engage with all the brands to promote the products and services. It is also reported that engagement into online brands is a form of symbolic self-expression. The authors describe this fact with the use of example. It helps people to better appreciate the benefits of the social media for promotion of brand (Nebenzahl Jaffe 2013). The real world examples help to become familiar with the article topic more properly. Comments of Use of Table and Figures In the same page, most important point that is said by the authors is that brand campaign is required which helps to build a strong branding relationship among the company and customers (Tsimonis Dimitriadis 2014). The article found that online fraud relationships are preceded by the offline relationships as well as brand awareness. The customers are investing their online brand identity. It inspires to do future research on the article topic. It is not good news for the small business as they expect to use the social media as important marketing tool for brand promotion. The authors use some of the popular brand names in the article to give strength for the paper study such as Nestle, Dove Chocolate and others (Tate et al. 2016). Those companies are doing successful social media campaign for brand awareness among their targeted customers. Effective frands encourage the personality expressions by brand as well as customers. Wang, Meng and Dong (2012) opined that the marketers should take various key points when it comes to marketing of social media in China. The chosen strategy of social media marketing is implemented with relevant social media channels. Even the social media consists of its own characteristics, based on audience as well as user profile. Each of the marketing activity in the social media pursues distinct goals that define the best approach. Commentary on the Article The article offers a comprehensive evaluation of the future research and gives interesting findings from the authors own methodical study on the social media channels. However, the author is failed to explain their results in simple terms as well as provides with real world examples renders the research inaccessible in order to lay audiences (Zhan He 2013). This article uses a unifying metaphor for online friendship in order to discover the online brand strategies as well as behaviours from the products of foreign. It attracts positive attention as well as engagement with the young consumers of China. The article summarizes some challenges of foreign brands, to understand the local context (Nebenzahl Jaffe 2013). The western study on the social media gives clear analogies within China. The foreign businesses have some advantages. The use of social media for promotion of brand allows some degree of experimentation in the self-expression, it is one of the important strategy based on number of brands have used. Factual and Honest of the Article The overall assessment of this article is that the relevance of this study is comprehensive as well as current study and it is therefore cooperated by comparatively limited accessibility (Zhan He 2013). The foreign businesses those are willing to enter into the Chinese market have not large budget. From this statement, it is identified that the budget is mostly important to promote the brand in an unknown market of China (Wang, Meng Dong 2012). This paper study is not based on a single theory, but it is based on theoretical approach around both simple as well as intuitive metaphor, which is useful metaphor. In some sections of the literature review, the study is limited as well as lack of explanatory. The interview is taken on the Beijing people and it helps to conduct the research more (Tate et al. 2016). Finally, this article suggests using the social media strategy for the foreign brands developing the social media within China. The online social media relationships have gradual ly increased both customer engagement as well as customer loyalty (Tsimonis Dimitriadis 2014). As an effective social media branding strategy and its implementation in the Chinese market is a challenging task, therefore future research is required to conduct to make easier to use the social media sites for foreign brands. Future Study From the detailed research it has been found that a large number of people used social media on a daily basis but there are various brands that failed to establish marketing advantage through the social media. Most of the foreign brands failed to understand the local market to achieve market success. A detailed study with both the theoretical and practical perspective needs to be considered for analyzing the concept of social media for increasing customer engagement and loyalty. Suggestion for Alternative Approach The alternative to the integrative approach is the application of the mixed research approach with both qualitative and quantitative data analysis. The mixed approach provides the study with theoretical background and raw data with practical information about the impact of social media. Review Date Activities 5-10 hrs 10-20 hrs 1 Day 2 Days 3 days 4 days Reviewing the Article Search Alternative Research Paper Understanding research Approach Research on alternative research Approach Identification of Strengths of the Article Quote on the Manuscript Findings the Result Suggest Future Study References Ashley, C Tuten, T 2015, Creative strategies in social media marketing: An exploratory study of branded social content and consumer engagement,Psychology Marketing,vol. 32, no. 1, pp.15-27. Bennett, WL 2012, The personalization of politics political identity, social media, and changing patterns of participation,The ANNALS of the American Academy of Political and Social Science,vol. 644, no. 1, pp.20-39. Brodie, RJ, Ilic, A, Juric, B Hollebeek, L 2013, Consumer engagement in a virtual brand community: An exploratory analysis,Journal of Business Research,vol. 66, no. 1, pp.105-114. Costanza, R, Cumberland, JH, Daly, H, Goodland, R, Norgaard, RB, Kubiszewski, I Franco, C 2014,An introduction to ecological economics. CRC Press. Dinnie, K 2015,Nation branding: concepts, issues, practice. Routledge. Gensler, S, Vlckner, F, Liu-Thompkins, Y Wiertz, C 2013, Managing brands in the social media environment,Journal of Interactive Marketing, vol. 27, no. 4, pp.242-256. Gillespie, A 2014,Foundations of economics. Oxford University Press, USA. Guan, X Tate, M 2013, The privacy implications of online bonding, bridging and boundary crossing: An experimental study using emoticons in a social network map,Cyberpsychology: Journal of Psychosocial Research on Cyberspace,vol. 7, no. 2. Kietzmann, JH, Silvestre, BS, McCarthy, IP Pitt, LF 2012, Unpacking the social media phenomenon: towards a research agenda, Journal of Public Affairs,vol. 12, no. 2, pp.109-119. Ley, D 2015, Global China and the making of Vancouver's residential property market,International Journal of Housing Policy, pp.1-20. Men, LR Tsai, WHS 2012, How companies cultivate relationships with publics on social network sites: Evidence from China and the United States,Public Relations Review,vol. 38, no. 5, pp.723-730. Nebenzahl, ID Jaffe, ED 2013, Measuring the joint effect of brand and country image in consumer evaluation of global products,Journal of Marketing Practice: Applied Marketing Science. Tate, M, Gao, H, Zhang, H Johnstone, D 2016, How to be a Good Frand in China: an Exploratory Study of Effective Social Media Behaviours for Foreign Brands.arXiv preprint arXiv:1606.01432. Tsimonis, G Dimitriadis, S 2014, Brand strategies in social media, Marketing Intelligence Planning,vol. 32, no. 3, pp.328-344. Vernuccio, M 2014, Communicating corporate brands through social media an exploratory study,International Journal of Business Communication, vol. 51, no. 3, pp.211-233. Wallace, E, Buil, I De Chernatony, L 2012, Facebook friendshipand brand advocacy,Journal of Brand Management,vol. 20, no. 2, pp.128-146. Wang, H, Meng, J Dong, F 2012, Sharing as frands: Personified branding strategies on social network sites in China,First Monday,vol. 17, no. 5. Zhan, L He, Y 2012, Understanding luxury consumption in China: Consumer perceptions of best-known brands,Journal of Business Research, vol. 65, no. 10, pp.1452-1460.

Pakistan India free essay sample

India and Pakistan have been in a dispute, which is well known around the globe. Many factors contributing to this dispute have caused much turbulence throughout their entire region. There are both similarities and differences between the two states, and just like most disputes, the differences are the ones that stand out most. In an article found, the author states â€Å"India seems to me to be a robust democracy, with a vibrant economy. It feeds its own people. Pakistan is on the verge of being a failed state, the economy is in shambles, and the country requires foreign aid to survive† (Chawla). How is it that two states are so different now, when they have only been apart for such a short period of time? When it comes to comparing the differences between India and Pakistan, the main features that stick out to me are religion, geographical size, and their military forces. We will write a custom essay sample on Pakistan India or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page While both are close in size when comparing Muslim populations, India is known as a secular nation, and Pakistan as a Muslim state. Geographically speaking, Pakistan is much smaller than India when it comes to territory of land and their population count. Pakistan used to control the area on the eastern side of India, which is now known as Bangladesh. Pakistan now entails 340,403 square miles, compared to India whose territory consists of 1,269,221 square miles. The military comparison is also one that can be used to justify the significant differences between the two states of India and Pakistan. As stated before, India is larger geographically speaking, and also when speaking of military strength. As our text states, Pakistan is a â€Å"major military force† as well as â€Å"a nuclear power† (South Asia, p. 14). But, much of Pakistan’s military equipment comes from the United States used, and is not anywhere near the strength of India’s. Although they are extremely different when it comes to their religion views and cultural life, both states share some similarities that could potentially assist them in vanishing their disagreements in the near future. Politically, they share the same views on system of government views that the war on terrorism needs to end. Both states have a President, a Prime Minister, and each sub-state within the two all have their â€Å"local† government framework systems. I believe that sharing this commonality is extremely influential in getting the two states to eventually communicate in a more beneficial and civil matter. Both states also have strong agricultural dominance when being compared with other countries. India is reliable when it comes to production of food grains, cotton, tea, and tobacco. And, Pakistan shares the agricultural dominance in that over half of its working population is involved in the agricultural industry. With India and Pakistan not being able to get along and effectively communicate with each other, it prohibits the entire country from succeeding in all areas. The development of this region needs to grow, improve, and amount to a steadier environment, and unfortunately, most of the blame for its failures is placed on the discrepancies between the states of Pakistan and India. Additional Outside Sources: Chawla, Lakhmir. India and Pakistan: what’s the difference?. Open Democracy-Free Thinking of the World India and Pakistan: what’s the difference?. The Print House, 02 Nov 2010. Web. 6 Oct 2012. .

Scarlet letter Essays

Dolls House/ Scarlet letter Essays Dolls House/ Scarlet letter Paper Dolls House/ Scarlet letter Paper Essay Topic: A Dolls House The Scarlet Letter Often, besides portraying the dynamic changing character straightforward, authors will interweave a certain object that symbolizes the protagonist throughout the course of the story. A couple good examples of this can be shown using Nathanial Hawthornes The Scarlet Letter and Henrik Ibsens A Dolls House. While both have different symbols, they both portray the women protagonists in the story, its meanings changing over time. For The Scarlet Letter, the protagonist Hester Prynnes symbol is the letter A sewn onto her dress while in A Dolls House, Nora Helmers symbol is the Christmas tree her family gets for the holidays. In the beginning of the book, each symbol means one thing, while at the end of the story it takes on a completely new meaning, almost the opposite. In The Scarlet Letter, Hester Prynnes symbolic letter A retains a benevolent meaning by the end of the story, while at the beginning that was far from, somewhat opposite, of what it was supposed to mean. Adulterer. Accused of committing adultery while waiting years for her husband to come home to her, a scarlet letter A is embroidered upon the chest of Hester. In the beginning of the novel, in fact, the letter is depicted as an obnoxious token of shame that stands out on her bosom while she is standing upon the scaffold for the whole world to see her. And when she is holding her baby in front of her, evidence of her so called crime, it is said that one token of her shame would but poorly serve to hide another. From the beginning of the novel, described as the wearer of the scarlet letter instead of her name Hester, the letter came to define her and made her lose all the other aspects of herself. Throughout the course of the story, events constantly happen to remind her of the scarlet letter she shamefully seems to bear. In one instant at Governor Bellinghams house when her daughter is looking at some armor, Hester notices that it is like a convex mirror and the scarlet letter was represented in exaggerated and gigantic proportions, so as to be greatly the most prominent feature or her appearance. In another part of the story, Hesters daughter Pearl starts gathering handfuls of wild flowers, and flinging them, one by one, at her mothers bosom; dancing up and down, like a little elf, whenever she hit the scarlet letter. Yet again, to Hester it is another moment constantly reminding her of what she did. The change all starts in Chapter thirteen, called Another View of Hester, the title alone foreshadowing a change in meaning of the symbol. The symbol not only becomes forgotten and disregarded; it becomes almost sacred and symbolizes someone of a higher status. Described with a positive connotation, glittering in its fantastic embroidery, the letter is now a familiar object to the townspeople. Hester became a shoulder to cry on; one to aid those in need, feed the poor, and cure the sick. Able. In A Dolls House, what Nora goes through is almost opposite of what happens to Hester. While Hester slowly increases her status in society, Nora Helmer deteriorates along with the Christmas tree throughout the course of the short play. This is clearly seen by examining minute descriptions, stage directions and clear physical depictions of both Nora and the Christmas tree. The tree is somewhat mentioned in every scene, nonchalantly in the background of where the action is taking place. From the beginning of the play, when the porter is helping her bring the tree in, to throughout the play when she is slowly decorating the tree little by little, the tree is noticed one way or another. There is more than one parallel between Nora and the tree, symbolizing her not only psychologically, but physically as well. Psychologically, as stated earlier, Nora gradually becomes a disheveled mess, once anxiety fills her at the thought of her secret being revealed by Krogstad, which in turn would make Torvald extremely mad at her. Supporting this, she is described as being alone in the room, walking about uneasily. Similarly, this is at the point in the story, the beginning of Act II, when the Christmas tree is also described as a sorry mess. In a corner, it is stripped of its ornaments with burnt-down candle-ends on its disheveled branches. Moving along to the similar physical representation of Nora and the tree, the discussion of decorations are essential. First off, Nora decorates the tree just as Torvald seems to decorate and dress her for the party. Similarly, she disallows the children from seeing the tree before it looks pretty with all of its ornaments, just like she will not let anyone see her in her new dress until the night of the party. Apart from just the fact that Nora and the tree are both merely decorated, the actual ornaments can be looked at in a way to symbolize her lies she tells. As the tree loses its di cor and beauty, that is how much closer the truth is getting to being revealed. On that tangent, in the beginning of the play in Act I, Torvald tells Nora, Keep your little Christmas secrets to yourself, my darling. They will all be revealed to-night when the Christmas tree is lit, no doubt. This is what could be the beginning of where the parallelism between Nora and the tree actually starts. Interestingly, although this is before the part where the reader actually knows about Noras lies and what Krogstad has on her, once looked back upon this part can be seen as a defining beginning to the symbolism. Although the symbols portrayed the main character in each novel, their meanings changed in different ways, one positively and the other negatively. In The Scarlet Letter, the meaning symbolic letter A changed from adulterer to able, upbringing Hesters position in society from one of shame to one people could look up to. On the other hand, in A Dolls House, the physical state of the Christmas tree slowly worsens over the course of the play, representing the decline of Noras psychological state. While one woman had more luck than the other in the fact that her symbol changed for the better, the style of writing in terms of symbolism that both Hawthorne and Ibsen had were very similar.

Tips to Manage Disruptive Behavior in the Classroom

Tips to Manage Disruptive Behavior in the Classroom Teaching adults is very different from teaching children. If you are new to teaching adults, you have hopefully been provided with training in this area, but if not, take steps to prepare yourself. Start with crucial skills and principles for teachers of adults. Establishing Norms Setting classroom norms is one of the best methods of classroom management. Hang a flip chart or poster, or dedicate a section of the whiteboard, if you have space,  and list expected classroom behaviors for everyone to see. Refer to this list when disruptions occur. Using a flip chart or whiteboard can be especially useful because you can involve students in the construction of the list on the first day. Start with a few of your own expectations and ask the group for additional suggestions. When you all agree on how you want the classroom to be managed, disruptions are minimal. List of Norms Start and end on timeTurn off or silence cell phonesSave texting for breaksRespect the contributions of othersBe open to new ideasResolve differences calmlyStay on topic Saving Questions for Later Its always a good idea to address questions of any kind when they occur because curiosity provides fabulous teaching moments, but sometimes it just isnt appropriate to get off track. Many teachers use a flip chart or whiteboard as a holding place for such questions to ensure theyre not forgotten. Call your holding place something appropriate to your topic. Be creative. When a question being held is eventually answered, mark it off the list. Managing Mild Disruptions Unless youve got a completely obnoxious student in your classroom, chances are good that disruptions, when they do occur, will be fairly mild and call for mild management techniques. These include disruptions like chatting in the back of the room, texting, or someone who is argumentative or disrespectful. Try one, or more of the following tactics: Make eye contact with the disruptive person.Remind the group of the agreed-upon norms.Move toward the disruptive person.Stand directly in front of the person.Be silent and wait for the disruption to end.Acknowledge the input, put it in your parking lot if appropriate, and move on.You may be right.Thanks for your comment.How about if we park that comment and come back to it later?Ask for help from the group.What does everyone else think?Rearrange the seating if you think it will help.Call for a break. Handling Persistent Disruptions For more serious problems, or if the disruption persists, rely on these steps to conflict resolution: Speak with the person privately.Confront the behavior, not the person.Speak for yourself only, not the class.Seek to understand the reason for the disruption.Ask the person to recommend a solution.Review your expectations of classroom behavior, if necessary.Try to get agreement on expected norms.Explain any consequences of continued disruptions. Sharing Challenges Its generally unprofessional to share frustrations about individual students with other teachers who may be influenced toward that person in the future. This doesnt mean you cant consult with others, but you should choose your confidants carefully.

Define security and loss prevention and list resources Personal Statement

Define security and loss prevention and list resources - Personal Statement Example New functions of security such as: anti-terrorist units, information security, crises controlling system and auditing have been added to the definition of security. Due to increase in specialized functions of security, practitioners have started using a comprehensive term to refer to functions of security. The term used to discuss functions is loss prevention. Loss prevention refers to use of any methods by companies and individuals to increase prevention and control loss of resources, people and information. These methods may include: encryption of information, auditing of records and safety measures such as fire alarm systems. The main reason due to which people have started using the term loss prevention instead of security is that the term security is used in a negative manner. Thus, the use of the term loss prevention can provide a positive image of the term security. Titles used for people who are responsible for loss prevention includes: security manager, Information Security officer

Marketing Research Paper Example | Topics and Well Written Essays - 750 words - 1

Marketing - Research Paper Example Research Question 1. Which opportunities are available to Skype in the Voice-Over-Internet Calls market? Skype is a company that can benefit from this the market research question. First, the company must identify the problem and opportunities affecting its marketing actions. This will enable Skype make appropriate decisions. An opportunity is a factor in the market that ensures that there are improvements in performance, or one that restores the previous state of activities. It is important to note that a problem is anything that affects the capability of a company to achieve their goals and objectives. Identifying the problem may involve assessing the explanation as to why the organization is not making profits as expected. In the market, a problem may be transformed into an opportunity. Further, an opportunity presents to the company a chance to make adjustments over their performance (Mohr, Sengupta & Slater, 2009). The first approach in dealing with the research question is to i dentify the problem or opportunity. However, before a problem is discovered, information must first be generated. For instance, the main problem to Sky is in the nature of competition experienced in the market because there are several other competitors offering similar services and brands. The problem is necessary because in the modern market, consumer attitudes normally influence the marketing behavior of a company. The information concerning consumer attitudes will be beneficial to Skype’s management be aware of the problem or any impending problem that might affect their business in the future. In addition, opportunities may depend on the availability of information of what the consumers expect of the products and services of Skype. This information may be obtained by conducting an online survey, the respondents being a sample of Skype users. Most organizations, including Skype, would be pleased to learn that consumers are displeased by a certain competitor’s new p olicy or quality of their services. This information is necessary since it enables the company to produce products and services that are affordable and are of high quality to customers (Bradley, 2007). Once the problems and opportunities have been identified, the company must do thorough analysis to establish the nature of the problems. After the analysis has been done, the companies can then go ahead and develop possible alternatives to the problem. In most cases, the main symptoms to the problem are identified, however, there may be other problems leading to the symptoms. Problem identification and analysis is important since it enables Skype to get ahead of competition by meeting consumer demands. The company has been able to come up with cost friendly service that enables consumers to make free calls over the internet ((Mohr, Sengupta & Slater, 2009). The next approach in dealing with the research question will be to assess the internal operations of the company for example by f ocusing on its website design. The problem, in this case, may be originating from within the company which makes it possible to survey the internal market consisting of employees. The information generated in the market should be used to asses internal operation, for instance, to determine whether the organization is producing products and serv

Biological Perspective Essay Example for Free

Biological Perspective Essay One client I worked with had very low levels of assertiveness and because of this was often treated very badly by friends, family and work colleagues. This led to her becoming really rather depressed, which meant that she tended to avoid interactions with other people whenever possible, lowering further still her confidence and her ability to deal with social situations. She was becoming increasingly withdrawn. Whilst the counselling helped her to understand how she was contributing towards her own distress by having so low an opinion of herself, the antidepressants helped her to feel well enough to start to re-engage with people and to put into practice some of the ideas and life skills she was learning in therapy. By the time the medication was slowly stopped after her depression had lifted, she had firmly established new patterns of behaviour and relationships. She was easily able to continue this new and more useful way of being, therefore removing the need for further medication. Back to Top The Disadvantages of Antidepressants Many people I know would say that when you are profoundly depressed, there are no disadvantages to taking something that makes you feel better. Certainly I know many clients whose lives have been transformed by taking the right antidepressant, prescribed by their doctor or psychiatrist. Having said that, no medication is without its problems. With antidepressants, the main problems are firstly, finding the right antidepressant and secondly, side-effects. Antidepressants seem to help about half of the people who take them and different antidepressants work better with some people than others. The process of matching the right medication to the person is far from a precise science and one psychiatrist I know will admit that it often comes down to luck and guesswork. Having said that, the choice of antidepressant is usually informed by the exact nature of the symptoms experienced.

E-mail, Instant Messaging and Chat Rooms: The New Letter? Essay

E-mail, Instant Messaging and Chat Rooms: The New Letter? Personal communication over distance used to be laborious – considerable physical impediments slowed the process. In the 1800’s, an aristocratic gentlemen hand-penned a letter with a quill pen and bottled ink, sealed the envelope with melted wax, and sent a footman to hand-deliver the missive to his faraway love; in the midst of battle, foot-soldiers ran relays across hostile territories, rushing battle plans to waiting troops; news of the California gold rush galloped across America by horseback. Even our modern postal service takes at least a day – with numerous people, and ground and air transportation involved – to move a letter from point A to point B. In years past, knowing a personal letter could take weeks to reach its recipient increased its significance. The writer thoughtfully chose paper, pen and ink, taking time to consider the message. Guided by historically-evolved etiquette and a sense of social propriety, he created an artful object by combining written thoughts with an individualized medium that reflected personal style (Landow 221). Sherry Turkle writes in Virtuality and Its Discontents â€Å"the (letter bears) the trace of the physical body of the person who sen(ds) it† (481). A written letter has meaningful form and content. You know the recipient either personally or by public reputation, and you know their residence or workplace. Enter the personal computer: today, a dude clicks away, instant-messaging his favorite chick; complicated war strategies are instantly e-mailed across secure computer networks; chat rooms create never-ending global cocktail parties. Two PC’s with Internet connections equal instant communication, instant gr... ...igital Age. Ed. Evelyn B. Tribble and Anne Trubek. New York: Longman, 2003. 62-74. Bob Dylan Website. www.bobdylan.com. Assessed 1 August 2004 Landow, G. â€Å"Twenty Minutes into the Future, or How Are We Moving Beyond the Book?† 1996. Writing Material: Readings from Plato to the Digital Age. Ed. Evelyn B. Tribble and Anne Trubek. New York: Longman, 2003. 214-226. Stevens, M. â€Å"Complex Seeing: A New Form.† 1998. Writing Material: Readings from Plato to the Digital Age. Ed. Evelyn B. Tribble and Anne Trubek. New York: Longman, 2003. 418-442. Tribble, Evelyn B. and Trubek, A. Writing Material: Readings from Plato to the Digital Age. Ed. New York: Longman, 2003 Turkle, S. â€Å"Virtuality and Its Discontents.† 1995. . Writing Material: Readings from Plato to the Digital Age. Ed. Evelyn B. Tribble and Anne Trubek. New York: Longman, 2003. 477-499. E-mail, Instant Messaging and Chat Rooms: The New Letter? Essay E-mail, Instant Messaging and Chat Rooms: The New Letter? Personal communication over distance used to be laborious – considerable physical impediments slowed the process. In the 1800’s, an aristocratic gentlemen hand-penned a letter with a quill pen and bottled ink, sealed the envelope with melted wax, and sent a footman to hand-deliver the missive to his faraway love; in the midst of battle, foot-soldiers ran relays across hostile territories, rushing battle plans to waiting troops; news of the California gold rush galloped across America by horseback. Even our modern postal service takes at least a day – with numerous people, and ground and air transportation involved – to move a letter from point A to point B. In years past, knowing a personal letter could take weeks to reach its recipient increased its significance. The writer thoughtfully chose paper, pen and ink, taking time to consider the message. Guided by historically-evolved etiquette and a sense of social propriety, he created an artful object by combining written thoughts with an individualized medium that reflected personal style (Landow 221). Sherry Turkle writes in Virtuality and Its Discontents â€Å"the (letter bears) the trace of the physical body of the person who sen(ds) it† (481). A written letter has meaningful form and content. You know the recipient either personally or by public reputation, and you know their residence or workplace. Enter the personal computer: today, a dude clicks away, instant-messaging his favorite chick; complicated war strategies are instantly e-mailed across secure computer networks; chat rooms create never-ending global cocktail parties. Two PC’s with Internet connections equal instant communication, instant gr... ...igital Age. Ed. Evelyn B. Tribble and Anne Trubek. New York: Longman, 2003. 62-74. Bob Dylan Website. www.bobdylan.com. Assessed 1 August 2004 Landow, G. â€Å"Twenty Minutes into the Future, or How Are We Moving Beyond the Book?† 1996. Writing Material: Readings from Plato to the Digital Age. Ed. Evelyn B. Tribble and Anne Trubek. New York: Longman, 2003. 214-226. Stevens, M. â€Å"Complex Seeing: A New Form.† 1998. Writing Material: Readings from Plato to the Digital Age. Ed. Evelyn B. Tribble and Anne Trubek. New York: Longman, 2003. 418-442. Tribble, Evelyn B. and Trubek, A. Writing Material: Readings from Plato to the Digital Age. Ed. New York: Longman, 2003 Turkle, S. â€Å"Virtuality and Its Discontents.† 1995. . Writing Material: Readings from Plato to the Digital Age. Ed. Evelyn B. Tribble and Anne Trubek. New York: Longman, 2003. 477-499.

Office Management Essay

According to Npower (Business Case Studies) Often these decisions are administrative in nature and can be implemented quickly and tend to carry a little risk and are smaller scale, but are never the less important choices that people have to make to fulfil their role. Strategic Decision Implementing that laptops are to be used by partners while out of the office would be a strategic decision. There are lots of problems with the partners being out of the office and with the use of laptops as communication tools this will provide a direct link between the office staff and the partners. I believe that this is a strategic decision as with the right planning and overseeing the development this could really be a step forward for Classic Interiors because work can be exchanged between partners and the office and messages can be passed on effectively meaning that there won’t be a build-up of work or office staff with no work and communication between everyone will be made a lot easier. Operational Decision Stipulating a lunch time for each staff member would be an organisational decision. The current system for lunch time is not convenient as the employees get to decide when they go as long as one of them is in the office. I believe this is an operational decision because if affects the day to day running of the organisation. If the administrators were set a lunch hour each they would have to stick to it and get used to working alongside the time set. Role of Office Manager Operational Planning Process As the office manager my role in establishing a new routine for lunch hour would be to organise a meeting to communicate the proposed changes with administrators and gain their views. Then I would create a plan to put forward to the administrators and partners. When a decision has been reached and the new plan is put into action I would have to oversee the progress of the plan gathering feedback at every opportunity. Issues There is increased frustration between partners and administrators due to the partners carrying out task they believe the administrators could be doing which would free up more time for the partners. The solution to this would be to for all administrators to be trained how to use the specialist interior design software, this would enable them to alleviate the work load from the partners and feel more involved in the design side of their work. This would likely be time consuming to train the administrators but the overall outcome would be beneficial to the company. The relationship between partners and the administrators is suffering due to the partners being out of the office as communication is often via short telephone messages and emails which has led to information being mis-communicated. The solution would be to introduce the use of PDA’s (Personal digital Assistants) for partners to be able to communicate with administrators. This would enable the administrators to contact the partners if a problem arises while carrying out work so that no mistakes are made and also they would be able to check their diaries to make appointments without the chance of double booking. Instant messaging could also help with communication as they are received instantly and can be replied to in seconds. Financial Planning and Budgetary Control Financial Planning According to Jim Priebe (ehow) A financial plan is like a blue print. It is a description of what you want to achieve and the tools you need to achieve it. Financial planning is the process of asking questions to ensure that you manage your risk against unexpected events. Managers need to be able to exercise control over the organisation that they manage to make sure that financial plans are being achieved both for the long term and the short term. Benefits of financial planning are: 1 Reducing the risk of a financial crisis. 2 Allows you to understand how each financial decision made affects other areas of finance. Barriers of financial planning are: 1 It can be time consuming 2 Can be costly as will involve accountants. Budgetary Control Budgetary control is precise control of an organisations operations through establishment of standards and targets concerning income and expenditure. Continuous monitoring is required to be effective. Benefits of budgetary control are: 1 Coordinates activities across departments. 2 Provides a record of organisational activities. Barriers of budgetary control are: 1 Budgets can demotivate staff. 2 May cause competition for resources. Effective Delegation Delegation is the distribution of tasks by the office manager. Giving responsibilities to employees to carry out the work but the work will remain liable to the office manager. When delegation is carried out properly very good results and high productivity can be achieved. The Process of Delegation Delegation can be very difficult. The process of delegation is: 1 Define the task 2 Select the Individual 3 Explain what must be achieved (clear instructions) 4 Discuss requirement to completion 5 Agree a deadline 6 Be there for support 7 Always give feedback Benefits Time management would be a benefit of delegation as this would allow partners to delegate work so that they have a more manageable work load. Delegating tasks will motivate staff and increase productivity. Barriers Forcing someone to do a task that they don’t want to or are not capable of would be a barrier, this can be seen in the case study when Izzy asked one of the administrators to just follow what had been done before. This lead to the administrator getting upset and Izzy feeling unable to approach anyone else. This could have been avoided by management setting out a procedure for staff to follow and allocating the task to someone suitable. Confusion about who is ultimately responsible for tasks is a barrier to effective delegation, this can be seen in the case study as partners are frustrated because they believe that administration is responsible for some of their tasks. This can be corrected by training administrators to make the delegation process easier. Leadership Models I think Tomi uses democratic leadership. As Tomi involves the staff in the decision making process of meeting times and encouraged staff to offer their opinions which made the administrators feel like what they said mattered. I believe Izzi uses Autocratic Leadership. When Izzi was in charge she would decide the times of meetings even when it was inconvenient to the others meaning work started to suffer which she then thought they could not manage and devised a new procedure which is hopeless but Izzi cannot see this. Staff find it difficult to communicate with her. Autocratic Leadership works where there is no need for input on the decisions and Democratic leadership works when a leader seeks help and guidance from staff to make decisions. Democratic leadership The impact of this leadership style is that it gives staff a voice and they are able to communicate better with management. Democratic leadership style encourages better cooperation and motivates staff because they feel well informed in everything that affects their work. Autocratic Leadership The impact of this leadership style is that it fails to motivate staff and they feel forced to do things managements way although It is not always the best way and staff become stressed being pushed. Autocratic leadership style encourages no communication between staff and management as management make all the decisions based on what they feel is best for the organisation. References Hamel, G. (2008) ‘What is strategic Decision Making’ http://smallbusiness. chron. com/strategic-decision-making-23782. html Npower. ‘Developing people through decision making’ http://businesscasestudies. co. uk/npower/developing-people-through-decision-making/tactical-decisions. html Priebe, J. ‘What is the purpose of Financial Planning’ http://www. ehow. com/info_7755005_purpose-financial-plan. html

Elective Banking Management Part

Explain the factors the branch manager has to take into account at the time of preparation of the budget. 4. Write an essay on Globalization in the Banking Industry. 5. Examine the economic functions of banks. 6. Explain Fractional-reserve banking. 25 x 4=100 marks Answers 2. Explain performance budgeting exercise as a tool for deposit manipulation. Performance budgeting can be defined as budgeting for the performance of an individual or an organization.In the context of an organization what is required is to set some broad objectives for the organization at the top management level and motivate the employees in such a manner that they also feel like setting some individual goals, which are nevertheless complementary to the goals for the organization. Performance budgeting exercise is elucidated in the below steps: 1. Defining the Commanding Area: The concept of command areas is a highly dynamic one, having relevance only to a particular budget year.This means that the command areas of branch need not be the same for all years on the other hand, it should be changed as and when the branch has tapped the full potential of the area. Again there is another wrong concept about the command areas that it should be geographically contiguous areas around the branch. Actually the command areas of a branch should be the possible main areas, which the ranch can effectively serve during the particular years, as felt by the branch manager and the staff.Thus branch can have as its command area, a whole village, as war, as street of a town, a big building housing several offices, etc. Of course this does not mean business from other areas is not welcome but only that our main thrust will in this area. 2. Environmental Scanning and Market Segmentation: Environmental scanning really means scanning the branch environment, both inside and outside. Often we tend to ignore the internal factors as we understand it today, this involves identification of the market and its attention, the evaluation and selection of this market after it is segmented.But let us try to look at it from a different angel. A. The Internal Factors: There are three important factors to be considered under this head they are: Employees of the branch – human resources Non human resource – infrastructure Top management – the controlling offices It is a fact the branch management can realize its goals only through the active co-operation of the staff working in the branch and the administrative offices. There a fair knowledge of the nature of staffs their aspirations and robbers will help branch manager to take them along with his as team to achieve the goals.Naturally, he should interact with them as frequently as possible. The manager should also try to create good rapport with higher authorities. For this is should properly communicate with them regarding this action plan and feed them with sufficient data at the appropriate time. He must work in close liaison with t hem so that he can strengthen his hand and try to avoid origination conflicts and help himself to take quick and sound decisions consistent with the policies of the bank. Then comes the assessment of the infrastructural facilities available in the branch.The goals set for the branch should be possible to be achieved with the available infrastructure thus we can very well see that non achievement of budgetary goals cannot be ascribes to staff shortage, if the spirit of the performance budget is properly understood. B. The External Factors: Four important factors under this head National plan objectives and government policies Aspirations and expectations in the command area Customer satisfaction Handling competition from rivals The national plan objectives are normally given in the policy guidelines book published by the central office, planning department.These should be through at length. The prime function of bank is to accept deposits from those with surplus money and lend it to those who need it for productive investment. This necessitates the identification of pockets of potential deposit on the one hand and identification of person who need advance for productive purposes, on the other. Collection of these data is very important and it has to be done methodically. These data can be used to: 1. Segment the market according to various parameters. 2. Prepare bankable schemes for various segments and .It is better that these data are collected and kept updated frequently. Regarding customer satisfaction, we have to ensure that the primary motto in formulating any scheme is the satisfaction of the customer. We have to worry about the competition from other financial institution and fellow bankers. For this we have to know the terms, nature and cost of services rendered by our competition and also their marketing strategies. Apart from all these, the branch manager should try to: Develop personal inclination to take safe risks.Create a climate of confidence an d trust within the branch Establish personal rapport with the higher authorities and Take quick an sound decisions 3. Studying the past trend in business growth: A study of the past trend in the business growth of the branch helps the manger to take as stock of the inherent strength and weakness of the branch, the staff members and its location, etc. This must be done to mark the budget realistic. There is no point in setting a budget, which IS very ambitious for a branch with limited resources. . Preparation of Tentative Budget: After doing all the above exercise, the branch manager should attempt to rooter the incremental growth in business for the next year. It is at this stage that he should seek the reviews of all his staff members in agreement and frank atmosphere. Preferably a meeting of all the staff members should be called in which he can present all the details. It should then be left to the group to decide how much should be the incremental growth in business for their b ranch.In such a meeting, the leadership qualities of the manger should be made use of, so as to elicit the view of each and every staff member. Apart from this the manager should patiently listen to the view so everybody. It all the certain views and suggestions are not acceptable to the group, the members should be convinced of the reason why they are not acceptable. Once sufficient deliberations have been gone through in the meeting a consensus decision in regard to the incremental growth in the business in each sector like deposits, advances, profit etc. Ill be taken. There is important advantage in formulating the budget in this way. Because the goals have been set jointly, every member for the staff will be totally committed to the goals and will be striving hard to achieve them. As a result, he budge of the branch will not be treated as the branch managers budget but will recognized as a branch budget. 5. Participating in the Budget Meeting of the Region: The branch manager pr esent this draft budget to eh regional manager in the budget meeting convened by the latter for the entire region.In this meeting, the regional manager present the macro level scenario of the region and invites suggestion and views of the individual branch manages regarding their contribution to the achievement of the incremental business growth for the regions for the next year. The draft budgets brought by the individual branch angers are the discussed and the total business for the entire regions is arrived at. The figures furnished by the individual branches are not simply accepted by the regional manager. The branch managers will have to us passionate their projected business figures to the satisfaction of the regional manager. . The Final Budget Meeting at the Branch: After the regional manager has finalize the regional budgets in the above meeting, the branch manager has to convene another staff meeting in his own branch to inform the staff member s about the details of the f inal budget room the draft budget, the branch manager should explain the position to all the staff members to their satisfaction. In this way all the staff members are very well aware of the task. In this meeting some notion plans can also be chalked out. 7.Review Meeting at Branch Level and Regional Level: Once the budget year starts, the real action begins. Success of any planned project depends on large extent on the periodic review of the progress made. The entire yearly budget can be divided into quarterly or half yearly budgets. In the review meetings half of the regional level, the performance of each ranch will be reviewed visit–visit the targets; For making the regional review meetings more meaningful, it is advisable to attempt such review meetings at the individual branches by conducting staff meetings.This should be preferably done before the regional review meetings so that the branch manager is ready with all the necessary details when comes for the regional mee ting specifically in regard to the reasons for variances, if any from the budgetary goals. 3. Explain the factors the branch manager has to take into account at the time of preparation of the budget. At the time of preparation of the budge, the branch manager has to take into account the following four factors: 1.Bank's corporate goals 2. Rib's ground rules 3. Government of Indian's Directives 4. Expectations of the people in the command area 1. Bank's corporate goals The corporate goal of the bank, as decided by the top management, forms the basis of the performance budget. As such it is necessary that these are clearly spelt out and advised to the branches well in time. In some banks these are given in the booklet, â€Å"Policy Guidelines†, brought Out by the central office every year.This provides the branches the broad guidelines, covering the economic scenario for the country and the bank's expectations of the incremental growth in the business during the coming year. 2. Rib's Ground Rules There are certain ground rules prescribed by the RIB, which should govern all the activities of the bank. They are summarized below: a. No bank shall pay interest on current account. B. No bank shall pay countervailing interest on any current accounts maintained with it by its borrowers. C.No bank shall discriminate in the matter of rate of interest paid on deposits, between one deposit and another, accepted on the same date and the same maturity, whether such deposits are accepted at the same office or at the different offices of the bank. D. No bank shall pay brokerage on deposits in any form to any individual, firm, company, association, institution or any other person, except I) Commission paid to agents, employed to collect door to door deposits under special schemes ii) Inexpensive gifts costing not more than the amount prescribed by the RIB in this regard from time to time. Ii) Incentive granted to staff members as approved by RIB from time to time. E. No bank shall violate the other instructions issued by RIB from time to time, on payment of interest and related aspects in accepting of deposits and granting advances. 3. Government of India Directives The government of India issues directives from time to time to banks in the matter Of providing credit to the priority sector and other specified groups, and implementation for various poverty alleviation programs.These are kept in mind at the time of drawing the credit plan for the ensuring year. 4. Expectation of People of the Command Area Over all above all these, the branch manager at the time of drawing up the actual budget has to take into account the expectation of the people inhabiting the command area in regard to their credit needs and also other types of services, especially now that we are going to adopt the set-vice areas approach in all our activities.Answer: Fractional-reserve banking is the practice whereby a bank holds reserves (to satisfy demands for withdrawals) that are less than the amount of its customers' deposits. Reserves are held at the bank as currency, or as deposits in the bank's accounts at the central bank. Because bank deposits are usually considered money in their own right, fractional-reserve banking permits the none supply to grow beyond the amount of the underlying reserves of base money originally created by the central bank Fractional-reserve banking is the current form of banking practiced in most countries worldwide.Fractional reserve banking has been said to violate Islamic principles of ownership. Working of Fractional Reserve Banking In most legal systems, a bank deposit is not a bailsmen. In other words, the funds deposited are no longer the property of the customer. The funds become the property of the bank, and the customer in turn receives an asset called a deposit account (a checking or savings account). That deposit account is a liability on the balance sheet of the bank.Each bank is legally authorized to issue cred it up to a specified multiple of its reserves, so reserves available to satisfy payment of deposit liabilities are less than the total amount which the bank is obligated to pay in satisfaction of demand deposits. Fractional-reserve banking ordinarily functions smoothly. Relatively few depositors demand payment at any given time, and banks maintain a buffer of reserves to cover depositors' cash withdrawals and other demands for funds.However, during a bank run or a generalized financial crisis, demands or withdrawal can exceed the bank's funding buffer, and the bank will be forced to raise additional reserves to avoid defaulting on its obligations. A bank can raise funds from additional borrowings (e. G. , by borrowing in the interbrain lending market or from the central bank), by selling assets, or by calling in short-term loans. If creditors are afraid that the bank is running out of reserves or is insolvent, they have an incentive to redeem their deposits as soon as possible befor e other depositors access the remaining reserves.Thus the fear of a bank run can actually precipitate the crisis. Many of the practices of contemporary bank regulation and central banking, including centralized clearing of payments, central bank lending to member banks, regulatory auditing, and government-administered deposit insurance, are designed to prevent the occurrence of such bank runs. Economic Function of Fractional Reserve Banking: Fractional-reserve banking allows banks to create credit in the form of bank deposits, which represent immediate liquidity to depositors.The banks also provide longer-term loans to borrowers, and act as financial intermediaries for those funds. Less liquid forms of deposit (such as time deposits) or riskier lasses of financial assets (such as equities or long-term bonds) may lock up a depositor's wealth for a period of time, making it unavailable for use on demand. This â€Å"borrowing short, lending long,† or maturity transformation func tion of fractional-reserve banking is a role that many economists consider to be an important function of the banking system.Additionally, according to macroeconomic theory, a well-regulated fractional-reserve bank System also benefits the economy by providing regulators with powerful tools for influencing the money supply and interest rates. Many economists believe hat these should be adjusted by the government to promote macroeconomic stability. The process of fractional-reserve banking expands the money supply of the economy but also increases the risk that a bank cannot meet its depositor withdrawals. Modern central banking allows banks to practice fractional-reserve banking with inter-bank business transactions with a reduced risk of bankruptcy.Money Creation Process There are two types of money in a fractional-reserve banking system operating with a central bank: Central Bank Money: money created or adopted by the central bank regardless Of its form -? precious metals, moodily certificates, banknotes, coins, electronic money loaned to banks, or anything else the central bank chooses as its form of money Commercial Bank Money: demand deposits in the banking system; sometimes referred to as â€Å"checkbook money† When a deposit of central bank money is made at a bank, the central bank money is removed from circulation and added to the commercial banks' reserves (it is no longer counted as part of MI money supply). Simultaneously, an equal amount of new commercial bank money is created in the form of bank deposits. When a loan is made by the commercial ann. (which keeps only a fraction of the central bank money as reserves), using the central bank money from the commercial bank's reserves, the ml money supply expands by the size of the loan. This process is called â€Å"deposit multiplication†.Regulatory Requirements: Government controls and bank regulations related to fractional-reserve banking have generally been used to impose restrictive r equirements on note issue and deposit taking on the one hand, and to provide relief from bankruptcy and creditor claims, and/or protect creditors with government funds, when banks defaulted on the other hand. Such measures have included for examples such as: Minimum required reserve ratios (Errs) Minimum capital ratios Government bond deposit requirements for note issue 100% Marginal Reserve requirements for note issue and Sanction on bank defaults and protection from creditors for many months or even years The Banking Sector has for centuries now formed one of the pillars of economic prosperity. Indeed history provides us with some starting information regarding how banks provided finance for imperialist ventures in newly acquired colonies.Over time banks have formed an important part in providing an avenue for both savings and investments. Land, Labor, capital and entrepreneurs are the basic economic resources available to business. However, to make the use of these resources, a b usiness requires finance to purchase of the land, hire labor, pay for capital goods and pay for individuals with specialized skills. Detail role of functions of banks in economic development is given below: Trade Development The banks provide capital, technical assistance and other facilities to businessmen according to their need, which leads to development in trade. Agriculture Development Banks finance the most important sector Of the developing economics I. Agriculture, short, medium and long-term loans are provided for the purchase of seeds and fertilizer, installation of tube wells, construction of warehouses, purchase of tractor and thresher etc. Industrial Development The countries, which concentrated on industrial sector made rapid economic development. South Korea, Malaysia, Taiwan, Hong Kong and Indonesia have recently developed their industrial sector with the help of banks. Capital Formation Banks help in increasing the rate of capital formation in a country. Capital fo rmation means increase in number of production units, technology, plant ND machinery. They finance the projects responsible for increasing the rate of capital formation. Development of Foreign Trade Banks help the traders of two different countries to undertake business.Letter Of credit is issued by the importer's bank to the exporters to ensure the payment. The banks also arrange foreign exchange. Transfer of Money Banks provide the facility of transferring funds from one place to another which leads to the growth of trade. More Production A good banking system ensures more production in all sectors of the economy. It increases the prod auction capabilities of the economy by threatening capital structure and division of labor Development of Transport The banks financed the transport sector. It has reduced unemployment on one hand and increased the transport facility on the other hand. Remote areas are linked to main markets through developed transport system.Safe Custody The busine ss concerns and individuals can make themselves tension free by depositing their surplus money in banks. The banks also provide them the facility of lockers to keep their precious articles and necessary documents safe. Increase in Saving Banks persuade the people to save more. Different saving schemes with attractive interest rates are introduced for this purpose. Number of bank branches is opened in urban and rural areas. Construction of Houses Banks provide credit facilities to their customers for the purchase or construction of houses. Assistance to Government By providing funds to government for development programs, the banks share the government for economic stability.

Circe essays

Circe essays Goddess, Sorceress, Witch, Enchantress Circe, the beautiful, but evil enchantress, the daughter of Helios and Perse, granddaughter of the ocean, and sister of a wizard. Circe lives on an island where she lures strangers into her power so that she can turn them into swine. On her island Aeaea, located off the western and eastern coast of Italy where strangers would be tricked into going to her house by the power of Circes singing. When the strangers would get to Circes house she would drug them and use them for slaves. Because of Circes evil doings, she is punished at night. Her house walls and chambers would be covered in blood, while fire would destroy her magic herbs. Circe was always glad to see daylight again. Circe would use daylight to bathe and clean herself, forgetting the awful night visions. Not only was Circe able to move the woods, but also make the ground shake, and the trees around her turn white. The powerful witch, Circe uses praying, herbs, and muttering, to control the sky, and to destroy her enemies. Circe is said to have been surrounded by many different types of beasts which cannot be seen anywhere else. Some say that the beasts were actually the drugged victims of Circe. Also, that Circe has hair that resembles flames from a fire. Many strangers visited Circe, but one particular struck Circes interest. It was Odysseus and his crew. Odysseus and his crew had been taken care of by Circe, she fed them, and gave them a place to stay and sleep. Very soon after Circe got to know Odysseus and his crew she turned them into swine by putting controlling drugs in their drinks. Except, the drug did not affect Odysseus, Odysseus, had taken a pill that a man gave him before he went i nto Circes house. The pill was to reject the drugs that Circe put in his drink. Even thought the pill rejected Circes drugs, she still seduced Odysseus a few weeks later. Now Circe and Odysseus have a girl n...

SPIN EVERYTHING

SPIN EVERYTHING I recently wrote a guest post for Carol Tices phenomenal blog called MAKE A LIVING WRITING. My post was entitledHow I Got More Writing Assignments With Multiple Personality Querying. makealivingwriting.com/2012/07/25/multiple-personality-query-letters/ In answering the comments, I realized that as writers, we have to spin everything we do. No, spin is not a bad four-letter word. Per Wikipedia, the public relations version of the word SPIN is a form of propaganda, achieved through providing an interpretation of an event or campaign to persuade public opinion in favor or against a certain organization or public figure. That definition might be a bit too defined, however, because spin is basically persuasion to achieve an end. Absolutely everything you write has SPIN in it. Every friggin thing. When you write a blog, you are coaxing people to follow you, maybe buy your work. When you pitch a magazine, you are convincing the editor you have the qualifications to write the feature. When you query an agent or publisher, you are enticing (hopefully not begging) them to acquire your writing. When you leave a comment on a blog, Facebook or Twitter, you are leaving a piece of yourself, hoping someone takes interest and follows you. Never do we write without a purpose, without the effort of grabbing people and drawing them in. i.e., SPIN But this is also a form of showing how your qualifications match the needs of the reader/agent/editor/magazine. Its not begging. Showing someone how much you know, how you achieved that knowledge, and where you are currently appreciated, is no more than matching your needs with theirs. To NOT do so is almost a deception in itself. So get over the queasiness of promoting yourself. Its a moral duty to paint yourself in your best light . . . so the person on the other end can make the best informed decision about you. Its not blatant self-promotion. Its telling the truth. (And SPIN can be a GOOD thing.)

LOGICAL DATA MODELLING AND SQL Coursework Example | Topics and Well Written Essays - 1750 words - 1

LOGICAL DATA MODELLING AND SQL - Coursework Example In this case study of the SOUNMISSION Company, we have been given the conceptual diagram and we are required to form the logical Entity Relationship Diagram (ERD) based on the conceptual diagram. The logical data model is developed without considering the database tools to be used for creation and implementation of the database. The logical ER data model facilitates to identify and specify additional data entities include but not limited to the Transactional and Operational data entities. Moreover, the logical ER data model contains more information related to the relationships, primary and foreign keys, as compared to the conceptual data model. In the ER logical models the attributes of the entities are defined, refined and categorized in diverse attribute types include: the derived attributes, composite attributes, multi-valued attributes, null and simple attributes. Furthermore, relationships are established in the logical ER data model. There are three (3) major types of the relationships include: one-one (1 to 1), one-many (1 to many) and many to many relationship. The relationships are based on the primary key and foreign key. The base table contains the primary key that makes a relationship with the other data type contains the foreign key. Usually, this type of relationship is said to be ‘one- to-many’ relationship. However, the same relationship can be changed by implementing constraint of uniqueness to the attribute / foreign key to restrict the duplicate values. This implies that the established relationship is one to one because both the data entities contain the non-duplicate value (Tao, n.d). The document presents the conversion of the conceptual data model into the logical data model for the company named SOUNDMISSION. Moreover, the document can be considered as the base document for the development of the database for the company. In the beginning, it is required to identify the

Does the new 21st century transformational form of super leader simply Essay

Does the new 21st century transformational form of super leader simply represent the reemergence of traitbased theories of leadership - Essay Example Eventually concentrating on the three main ideas of leadership: Trait theory, Situational or behavioral theory, and Transformational theory, this essay will compare and contrast these ideas in order to discover whether modern ideas of super-leadership is really a 21st century innovation. The first part of this essay will look at the history of leadership, and consider how these theories changed over time, and how they were affected by the politics of the day - whether Weber's hero-based theories fall out of favor because of "charismatic" leaders such as Hitler and Stalin, for example. The essay will then consider the two prime theories of leadership prior to the 1970's; trait theory, and situational theory. Through analysis of all of these historical theories, it is hoped that common perspectives and behaviors might be more clearly seen. Having noted similar themes or behaviors within the historical theories, the next part of the essay will consider transformational leadership, and its development in the twentieth century. Notions of the Super-leader will also be examined. Leadership theories do not just describe leaders of countries, or empires; indeed, leadership theory in the 20th century has also focused upon business leaders; modern theorists consider teachers, football coaches, and even parents, as leaders. There are a great many books written about it also: so anyone who can buy a book from a store can learn the tricks and secrets to being a great leader. Therefore, in order to understand what theorists mean when they are discussing leadership, a definition seems necessary. For the purposes of this essay, leadership is "The effort to influence the behavior of individuals or members of a group in order to accomplish organizational, individual, or personal goals" (National Resources Management, 1997). The main focus of most pre-twentieth century theories of leadership was the monarch, or rulers of countries. Sun-Tzu's theories have already been described: clearly they relate to the idea of a war-lord, or leader with military capability, not the average equipment of the business leader. Rulers were also clearly the object of Machiavelli's work "The Prince"; in his theory, rulers are made great or weak through the popular perception of them: "Whenever men are discussed.they are noted for various qualities which earn them either praise or condemnation" (Machiavelli). In general, he believed

U08a1 Project Essay Example | Topics and Well Written Essays - 500 words

U08a1 Project - Essay Example However, there is a major concern regarding the performance of Tufts Medical Center in the matters relating to comprehensive record keeping for employee injuries while on duty. Also, there have been allegations from nursing bodies that this hospital lacks concern for health and safety of its employees. These are indeed serious charges since employees bulwark services and for most part form the backbone of this institution and perceived detriment to their health and safety. This could have a negative impact on the quality of the medical service which they provide to care-needy patients. In a recent case, it is believed that â€Å"Following complaints filed to OSHA by the Massachusetts Nurses Association, Tufts Medical Center has agreed to pay $5,000 to settle issues in record-keeping. OSHA cited the hospital for failing to properly record employee injuries that occurred on the job, including back strains, broken thumbs, needle-stick injuries, and cuts from sharp objects.† (Altman, 2010, para.1). Perhaps, it is necessary to take a good look at the present system of archiving and recording proceedings relating to injuries of employees while on duty at the Tufts Medical Center. It is necessary to isolate those interventions or health care activities that could jeopardize the health of caregivers like lifting crippled heavy patients on to wheel chairs , exposure to chemicals, fear of contracting serious infections and the emotional stress involved in dealing with patients having psychological and mental illnesses. In this context, it is also necessary to understand and appreciate that the entire skyline of modern medical services has undergone severe paradigm shifts. There has been increased need for state-of-the art specialized novel, expensive medical possibilities and a whole new array of medical interventions that need to be put to effective and productive use by health care professionals and care takers. With

A Health Promotion Program Proposal Health And Social Care Essay

A Health Promotion Program Proposal Health And Social Care Essay There are many substance abuse and mental health organizations throughout the country but minimal effort has been expended in targeting Human Immunodeficiency Virus (HIV) prevention programs toward people with mental illness and chemical dependency. The severely mentally disabled population are at a higher risk for HIV infection than the general population (Perehenets, Mamary, Rose, 2006). HIV prevention programs are at a commodity and rarely within this vulnerable population recognized as a sexually active population let alone at risk of HIV infection. In the health promotion program the proposed program will be a prevention case management approach to reducing the incidence of HIV in people with mental illness or dual diagnosis. The program will include a variety of professional health services, psychiatric care, and individually tailored education on HIV, other sexually transmitted diseases, and safer sex, as well as drug/alcohol treatment as needed. Health promotion being the obj ective of this program there will be active progress to reduce HIV infection among mentally ill and substance abusing population. The process will include working individually with each client to facilitate the identification and modifying risky behaviors, while also treating mental illness and substance abuse issues in an active effort to improve wellness (Aids Alert, 2008). In Cleveland, Ohio, there is a limited effort directed toward addressing the issue of HIV/AIDS among people with mental illness and chemical dependency. At the same time, there is a growing phenomenon of HIV transmission through sexual activity among the severely mentally disabled individuals. Mental illness does not increase risk in and of itself, a person with mental illness can, of course, engage in high risk behaviors for HIV infection. Studies of people with Severe Mental Disabilities show that between 4% and 19.4% are HIV positive. In all cases, the seroprevalence rates among people with mental illness are higher than that of the United States population in general (Courns et. al., 1991; Sucks et.al.,1992; Susser, Valencia, and Conover, 1993). It is critical for the severely mentally disabled clients to be provided with adequate education about HIV/AIDS and prevention strategies. The typical severely mentally disabled client suffers from a severe thought disorder exhibiting periods of active mental illness and remission. Active periods may include symptoms such as hallucinations or paranoia. Negative symptoms, which appear during remission, may include anxiety, depression, or impairment in thought (DSM IV). During periods of active illness, a client is less likely to engage in unsafe sex or other high-risk behaviors. During periods of remission, however, a client may resort to sex and/or drug using behaviors in an attempt to self-medicate (Aids Alert, 2007). Ironically, one of the periods of greatest risk is when a client receives effective case management, including medication and counseling. Researching agencies across the United States it was found that rarely did individuals with severe mental illness have any knowledge of the HIV infection or ways to prevent the spread(Aids Alert 2007). Thus it is critical that severely mentally disabled clients be provided adequate education about HIV/AIDS and preventive strategies. The health promotion project will specifically address three priorities: (1) Promoting Healthy Behaviors and Life Styles, (2) Increasing and improving healthcare, (3) Increasing knowledge. Literature Review A total of six articles reviewed for this project all where consistent in the recommendation to reduce HIV among the severely mentally disabled population. To reduce the transmission of HIV among clients in this population, risk prevention and education are essential (Aids Alert, 2008). A challenge among this population is the continuous need for intensive case management because studies showed following education and risk reduction activities are taught after 6 months at risk behaviors returned (Berkman, Pilowsky, Zybert, Herman, Conover, Lemmelli, Cournos, Koepner, Susser. 2007). In review of the literature one of the weakness is that the reality of sustain prevention behaviors where not demonstrated nor did the articles at hand speak about the need for intensive case management once a person with persistent mental illness present being HIV positive or living with AIDS. Clearly the project being proposed would offer continuous individualized, comprehensive, prevention case management approach, coupled with risk-reduction counseling as well as pre and post counseling for testing for HIV. Prevention Case Management ensures that clients have the necessary infrastructure established in their lives to allow them to focus on treatment and healthy living. The case manager links the client to essential services such as healthcare, housing, entitlements, and training. Assisting in daily living skills, such as budgeting and medication compliance, and acts as a liason between medical doctors and psychiatrists working with the client. Once the client has been linked to resources to meet his or her needs and receives psychiatric care to minimize or control symptoms, then the focus on reducing risky behaviors associated with increased risk of HIV infection. There are many substance abuse and mental health organizations throughout the country but minimal effort has been expended in targeting Human Immunodeficiency Virus (HIV) prevention programs toward people with mental illness and chemical dependency. Conceptual Model The High Risk Prevention Program is based in behavioral science theory. The education and prevention group sessions and prevention case management both use a combination of the AIDS Risk Reduction Model (ARRM) and Harm Reduction theory as a framework to guide interventions. For example, the education portion of the group sessions teaches people what behaviors put them at risk for HIV or other sexually transmitted infection. The participants activiely show the knowledge they are gaining through the High risk, Low risk, No risk game, where a behavior is written on a card and given to each person. Participants are then asked to stand under the sign that shows the level of risk the behavior carries. This is based on the ARRM principle that in order to change behavior, one must first label it as risky. The prevention portion of the group teaches participants how to reduce likelihood of infection through safer sex practices. This is based on both the ARRM principle that a person must make a commitment to change (e.g., use condoms for every sexual encounter) as well as the Harm Reduction principle that people are going to do risky things, so they should be given ways to at least reduce the risk. The ARRM states that the last step to changing behavior is to take action to perform the desired changed (Lanier,M. Gates,S., 1999). The High Risk Prevention Program witnesses this principle in prevention case management clients, since they are seen and intervened upon over a long period of time (sometimes years), whereas group session clients are seen only once. It is essential to provide education about the risk of HIV transmission to practitioner, community members, and clients. All of these groups need to understand what HIV is, how it is transmitted, and how to change risky behaviors in order to prevent infection. Without this knowledge, the disease will continue to be misunderstood and it will continue to spread through people with mental illness and/or substance dependence. Group sessions will be provided at local community organizations that provide mental health and substance abuse treatment, thus reaching a larger community. Experience shows that many people with mental illness are reluctant to go to an unfamiliar place and/or are likely to isolate themselves at home. Staff will provide outreach to homeless drop in centers and group homes to assist in reaching marginalized populations. Providing prevention education materials and the tools necessary for clients to practice prevention and risk reduction techniques nurses and other supportive staff will offer clients a variety of safer-sex products, including condoms, female condoms, dental dams, lubricants, and pamphlets about specific sexually transmitted disease or HIV. Free anonymous or confidential OraSure testing will be provided to participants following each session. In addition to education and prevention seminars, it is important to assist clients through learning, understanding, and implementing a risk-reduction life style. Prevention case management is critical in ensuring that clients have the necessary infrastructure established in their lives to allow them to focus on treatment and healthy living. The case manager will link the client to essential services such as healthcare, housing, entitlements and/or job training. The case manager will assist with daily living skills, such as budgeting and medication compliance, and act as the constant between medical do ctors and psychiatrists working with client. Project Goals and Objectives The first goal will be to increase knowledge and awareness around HIV and other sexually transmitted disease and prevention models, such as safer sex practices to clinical staff. The objective will be to provide education session about HIV and other sexually transmitted disease to employees and interns to ensure internal agency staff members are informed with accurate knowledge about high-risk behaviors associated with HIV and STDs. A secondary objective for this goal will be for staff members comfort and capability to talk with clients about sexual behaviors and HIV/STD prevention. The second goal will be to decrease behaviors that put people with mental illness and substance abuse problems at risk for HIV infection through comprehensive case management while supporting clients physical, emotional, social and mental health. The first objective will be to provide prevention case management services to 45 unduplicated clients. The intervention will be providing case management services to 30 clients each month, with overlap from month to month ( the average number of case management encounters will be two per client, per month). The second objective for the goal number two is to provide prevention and education sessions to One hundred and Eighty clients. With mental illness and/or substance use to increase knowledge about high risk behaviors associated with HIV/AIDS, other sexually transmitted disease, and safer sex. The intervention will be for multidisciplinary staff to provide prevention education sessions. Seminars will rotate through the community and will be held throughout the year, with an average of one seminar per month. Free, anonymous HIV testing will be provided through collaboration with an established testing provider. The outcome will be that clients achieve an increase in knowledge and awareness of issues around HIV, other sexually transmitted disease and safer sex, as evidenced in pre post test result analysis. Evaluation Component Evaluation of the projects success has two components. The first component is a pre/post test to assess clients knowledge of HIV, safer sex, and sexually transmitted disease. This evaluates the Education and Prevention component of the Project. Post-test scores that are higher than pre-test scores will show that the Education and Prevention session improved the participants knowledge of HIV, and other sexually transmitted diseases and safer sex. The second evaluation component is a documented review of client goals. This evaluates the Prevention Case Management component of the project. After establishing rapport with the client, the Prevention Case Manager will collaborate with the client to formulate a personal goal about HIV or other sexually transmitted disease risk reduction or safer sex. Typically, the Prevention Case Manager checks in with the client about this goal at each session to evaluate one or more of the following: the clients knowledge about HIV and prevention, his or her attitudes about changing risky behaviors, and skills available to implement a change. There is a formal written review of the clients goals that takes place every ninety days and is kept in the clients record. Progress is determined by both the clients personal assessment of his or her achievements and the Prevention Case Managers clinical opinion. Optimal outcomes in Prevention Case Management evaluation will demonstrate increase in condom use, cessation of injection drug use, or decreased number of sexual partners. Barriers and Challenges The adoption of Evidence Based Interventions can be best implemented under real-world conditions. The agency implementing the change must also have the ability to offer capacity building activities for the adopters of the intervention. Just adding responsibility to staffs all ready full scheduled can be a barrier to the motivation and successful implementation of the interventions. The level of care also needs to be assessed when offering Prevention Case Management when in fact the client is aligned in needed intensive case management simply to manage basic needs and this intervention would not have any significant change in behavior. The severly mentally ill client will present with challenges of psychiatric stability and that does need prioritizing. Successful behavioral change is not a one-time event. Change occurs over time, and with small steps which accumulate to make large differences. Change must be maintained over time and interwined into the culture of the person and their support system. The clinicians must remain flexible and meet their clients where they are moving them to risk free behaviors in their time line, pulling on their strengths. Nurses must expand their efforts to design and implement interventions which support promotion of health and prevention of disease and disability. Preventing and staying healthy is complex, focus is not only on the client but their family, their support system and their beliefs. The nurses approach needs to be comprehensive looking at primary, secondary and teritarty levels of prevention and involve the client and community in the planning. The Aids Risk Reduction Model allows the nurse to understand and predict clients behavior including how they use and adhere to recommended therapy. Health promotion being the objective of this program there will be active progress to reduce HIV infection among mentally ill and substance abusing population. The process will include working individually with each client to facilitate the identification and modifying risky behaviors, while also treating mental illness and substance abuse issues in an active effort to improve wellness (Aids Alert, 2008). .